http://www.google.com/events/business_educators/files/MarketingAndAdvertisingUsingGoogle.pdf
http://www.google.com/onlinechallenge/MarketingAndAdvertisingUsingGoogle2.pdf [this seems to be a newer version]
Good Challenge Student Guide
http://www.google.com/onlinechallenge/students_guides.html
Adwords Setup Guide
http://www.google.com/onlinechallenge/adwords_setup_guide.pdf
What you need to do to get started
Each team captain should do the following
1) Download the 'Guide to Setting Up Your AdWords Account' at
http://www.google.com/onlinechallenge/adwords_setup_guide.pdf
2) Follow the steps outlined to open an AdWords account and generate your unique Customer ID (CID). The guide explains what you will need to do and uses screenshots to keep things simple.
3) Use this form to let Dan know the Team Captain and CID
Some Important Advice From Google:
***IMPORTANT points about creating student accounts***
Please read these carefully. Failure to set up an account correctly
will cause significant delays in a team's start date and can even risk
disqualification. Pay close attention to the points below and let your
students know!
1) Teams MUST SET UP THEIR ACCOUNT IN US DOLLARS EVEN IF THEY ARE NOT
LOCATED IN THE US. We can only apply $200 to US dollar accounts. If
teams set up their account using a different currency, they must go
through the entire process again to create a new account. Note: Only
the currency must be US Dollars; teams can choose their own language
settings for the account.
2) Teams must SELECT 'STANDARD EDITION' when setting up their account.
The Challenge uses 'Standard Edition' accounts only. Do not choose
'Starter Edition'.
3) As we will credit accounts for the Challenge, DO NOT ENTER ANY
PAYMENT INFORMATION. A notice in a team's account will appear asking
them to submit payment information to activate the account. Please
ignore this notice; students DO NOT ENTER ANY PAYMENT DETAILS.
4) When teams are editing campaigns or creating new campaigns, MAKE
SURE TO PAUSE ALL CAMPAIGNS UNTIL THE START DATE FOR YOUR CLASS. Teams
must wait until their nominated start date before launching their
campaign. STARTING CAMPAIGNS EARLY COULD RISK DISQUALIFICATION AND
WASTE BUDGET. Teams can learn how to can pause and resume ads at
http://adwords.google.com/support/bin/answer.py?answer=6281
____________
***Uploading reports for the Google Online Marketing Challenge***
Please inform all students about the following details.
In order to be eligible in the Challenge, all student teams MUST
submit both the Pre-Campaign Strategy and Post-Campaign Summary
reports. The form to upload reports is at
https://services.google.com/inquiry/gomc_report. Please note the
following:
- The Pre-Campaign Strategy should be submitted to professors and to
Google before the teams start their campaigns.
- The Post-Campaign Summary should be submitted to professors and to
Google within 3 weeks after their campaign has ended and must be with
Google before the 12th of June 2009.
- The reports should be uploaded in one of the following formats -
Word Document (.doc), PDF (.pdf) or Rich Text Format (.rtf)
Teams should refer to the student guide
(http://www.google.com/onlinechallenge/student_guide.pdf) for more
detail on structuring their reports.
